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It’s Time to Get Behind the 20IsPlenty Campaign

A breakdown of how 20IsPlenty aims to set clear rules for nicotine pouches, from a 20mg cap to youth protections.

“This can’t be like vaping, where ridiculous public health figures or neurotic parents undermine the quality and effectiveness of the products.”

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Law books and regulatory documents arranged on a desk with a magnifying glass, representing the legal ambiguity in UK tobacco advertising regulations.

The Sloppy Rhetoric Infecting Discussions Around Heated Tobacco Products

On Monday, the Daily Mirror published an article repeating the tired and lazy assumption that heated tobacco devices are being advertised in …

European Parliament building under a bright sky, with artistic overlays of cigarettes transforming into vape devices and nicotine pouches, symbolising EU tobacco regulation reform.

EESC Urges the EU to Adopt a Sensible Risk-Based Approach to Taxation

For the ordinary vaper or nicotine pouch user, engaging with the EU on regulations that affect us can feel like …

Display of British American Tobacco nicotine pouches and eco-friendly packaging on a bright surface, symbolising product innovation and sustainability.

Six Interesting Points from the BAT Annual Report

The British American Tobacco Combined Annual and Sustainability Report for 2025 is out. While there is a lot of interesting …

South Asian street market with tobacco stalls in the background and a plain nicotine pouch tin in the foreground.

New Pouch Mini-Review Highlights Potential in South and Southeast Asia

Pouches can help reduce the prevalence of combustible cigarettes worldwide. However, in some regions, the impact of the harm-reduction product …

Parked family car on a UK residential street with child seat in rear and visible vapour near open driver window.

Labour Wants to Ban Vaping in Cars With Children Present

Smoking in a car with anyone under 18 present was banned in October 2015. However, the Department of Health and …

International health policy documents in a formal institutional setting, highlighting debates over tobacco and nicotine regulation.

The WHO Is Attempting to Sabotage Life-Saving Products

The World Health Organization (WHO) claims to be the ultimate guardian of global health. They view themselves as evidence-driven, impartial, …

Desk scene with highlighted standards documents, notes on nicotine strength, and an unbranded nicotine pouch tin, representing analysis of pouch regulation.

20 is plenty – strength limits and market regulation

A market left to regulate itself When legislation lags behind reality, we rely on industry to police itself. In the …

Printed public consultation responses in front of an EU building, illustrating scrutiny of NGO claims about tobacco and vaping policy submissions.

Clearing the Air Shines a Light on NGO Impact Unfiltered

Clearing the Air has published a great piece of investigative journalism looking into the shenanigans of a small Brussels-based anti-nicotine …

Ex-smoker holding an e-cigarette outdoors, with a blurred cigarette packet in the background, illustrating smoking cessation and relapse prevention.

Interesting New Paper Explores Smoking Relapse Data

A new paper published in Addiction looks at an important but oft-overlooked question about smoking cessation via e-cigarettes. Let’s see …

Disposable vape and rechargeable vape placed side by side on a desk with marked-up articles on vaping regulation.

Inept Limerick TD Gets the Basics Wrong on Vaping

Ireland has a seemingly never-ending supply of really thick politicians. The latest entry into the Pantheon of Clowns is Limerick’s …

Urban Pakistan street scene with a newspaper and an unbranded nicotine pouch tin, representing media scrutiny of oral nicotine products.

Media Watch: Biz Times in Pakistan Sounds a Misleading Alarm on Pouches

Pakistan is one of the more interesting markets for nicotine pouches. The country has an existing predisposition to oral nicotine; …

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